POSH BEAUTY ESSENTIALS | Introductory Blog

Updated: Nov 13

The POSH Beauty Essentials team welcomes you to our first ever blog post! As we are all new here, we wanted to take a moment to talk about our background, our mission, and our core values so you can get a taste of what we’re all about. Without further ado, here we go!

WHERE DID POSH BEAUTY ESSENTIALS START? Michelle Oliva, the founder of PBE, grew up with six siblings and quickly learned that being loud + bold was the only way to stand out in the crowd. Her childhood laid the groundwork for the philanthropic, autonomous drive in her life. From a young age, she volunteered and mentored at community centers and shelters in her

hometown, Boston, MA. Her passions led her to establish a non-profit that concentrated on donating supplies to underprivileged schools and students. Within the first year, her nonprofit assisted over 40 students and 15 schools and even landed a partnership with another influential nonprofit, Women In Action - where she was eventually offered a position because of her diligence, passion, and hard work.

It was this enthusiasm that led to Michelle to develop POSH Beauty Essentials. Being business savvy and having a philanthropic drive, combined with her experience with the harsh Massachusetts winters - Michelle recognized a need for lip care products that provide protection, nourishment, and enhance natural beauty! As a black woman, Michelle feels strongly that beautiful, plump lips are often overlooked when it comes to self-care. Thus, PBE was created to focus on one thing: naturally beautiful lips.


After determining her business focus, Michelle easily developed the PBE platform which, of course, stayed true to her roots. Because of her background in nonprofit work and her experience working with low-income communities, PBE is committed to providing a luxurious product at an affordable price, because we believe that everyone deserves quality lip care. Additionally, we are passionate about preserving our environment for future generations and therefore only use natural ingredients and sustainable packaging in all of our products.


OUR MISSION To create vegan, natural lip care that inspires a sustainable future for all.

OUR CORE VALUES Social + Environmental Sustainability POSH Beauty Essentials is dedicated to minimizing our carbon footprint. We accomplish this in many ways: our packaging, our ingredients, our labels, etc. Every lip care product is packaged in a jar that is specifically designed to be either recyclable or reusable - with a lid made of 100% bamboo and high-quality glass container. Additionally, each product is shipped in minimal recyclable packaging that is kept to a minimum - no massive boxes for tiny products! At the end of the day, we will be purposeful and thoughtful in the presentation of our lip care products - we guarantee your order will look as attractive as it is environmentally friendly.

Self Care Who doesn’t need a little self-care in their lives? We know we do. At POSH Beauty Essentials, it is our priority to advocate for doing right by yourself. Whether it is a night vegging out in front of the TV watching Bravo, sitting next to a fire with a good book, or taking a long bubble bath with your favorite tunes playing in the background - we want to be there with you! (In spirit, of course.) No matter what your self-care preferences are, add some extra luxury to them with luxurious lip care - you deserve it.

Transparency + Ethics We are dedicated to being 100% honest with our customers - we promise to never hide ingredients from you, which, to be honest, is easy for us because we also promise to never use harsh chemicals, additives, or parabens in our products. Our lip care products are 100% vegan and cruelty-free because we don’t believe there is any other way to make a product.

You can trust us because we are proud of the ingredients used in our lip care and the ethical manner in which they are created - which is how we believe it should be with anything you put inside or on your body. We respect all of our customers and we are always here with an honest answer to your questions or concerns.

TO WRAP UP OUR FIRST BLOG POST There are SO many things we would love to share with you but we believe in keeping things short and sweet, so we’ll save some fun stuff for later. Stay tuned for tips, tricks, and updates in the future!


xoxo The POSH Beauty Essentials Team

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